Traceability Tools Navigator – Privacy Policy

Introduction

Preferred by Nature is committed to protecting the privacy of your personal information. This Privacy Policy (the “Privacy Policy”) explains how we collect, use, and process personal information in connection with the programmes and services we provide. It applies to your use of our Traceability Tools Navigator (TTN) website and platforms (collectively, our “Services”).

We may update this Privacy Policy from time to time to reflect changes in legal requirements or modifications to our Services.

Personal information is processed by or on behalf of the controller:

Preferred by Nature F.M.B.A.
Skindergade 23, 3,
1159 Copenhagen, Denmark

Information we collect and receive

We collect personal information when you interact with us and when it is necessary for delivering our Services. The type of information we collect, the purpose for which it is processed, and the legal basis for doing so depend on how you use our Services. The information we typically collect includes:

• Name and contact details: such as your first and last name, email address, phone number, and similar contact information.

• Demographic/location information: such as your country of residence and preferred language derived from your IP address, where applicable.

We may obtain this information directly from you or through your interactions with our Services. For example, we collect information when you complete forms on our platforms—such as newsletter sign-ups, surveys, and other submissions. We may also use analytics tools that capture information about your interaction with our websites, including clicks, navigation behaviour, and page elements viewed, regardless of whether you submit a form.

Why and how we use your information

We process personal information where it is necessary to perform a contract with you, to take steps at your request prior to entering a contract, to comply with legal obligations, to pursue our legitimate interests, or where you have provided consent for specific processing activities.

More specifically, we use your personal information to provide and maintain our Services; communicate with you; enforce applicable terms and conditions; improve, manage, and develop our Services; and carry out administrative and operational functions.

Sharing your information

We may share your personal information with:

• our affiliates;
• your organisation, where relevant and appropriate for Services;
• project partners and other stakeholders;
• service providers who process data on our behalf; and
• other parties when required by law, valid legal process, or when necessary to protect our organisation or our Services.

Cross-border data transfers

Preferred by Nature is a global organisation with affiliates, suppliers, and partners located worldwide. This means your personal information may be transferred to, stored in, or processed in countries outside the one in which it was originally collected. Such countries may not provide the same level of data protection as your home jurisdiction.

For individuals located in the European Economic Area (EEA) or the United Kingdom (UK), please note that your personal information may be transferred to countries outside the EEA or UK that have not been designated by the European Commission or UK authorities as providing an adequate level of protection, including the United States (“Third Countries”).

We implement appropriate safeguards for such transfers, including contractual protections that require recipients to protect your personal information. For transfers from the EEA or UK to Third Countries, we rely on the European Commission's Standard Contractual Clauses.

If you would like more information about our data transfer mechanisms, please contact us at dpo@pbn.org

Retention of your information

The retention period for your personal information depends on the nature of the Services provided to you. As a general principle, Preferred by Nature retains personal information only for as long as necessary to conduct our business, fulfil the purposes for which the information was collected, and comply with applicable legal or regulatory requirements.

Information Security

Preferred by Nature takes the protection of your personal information seriously. To help prevent unauthorised access, misuse, or disclosure, we maintain a range of appropriate technical, organisational, and physical safeguards designed to secure the personal information we collect through our Services.

Your rights

If you are located in the EEA, UK, or another jurisdiction with similar data protection laws, you may have the following rights under the GDPR:

1. The right to be informed
2. The right of access
3. The right to rectification
4. The right to erasure
5. The right to be informed
6. The right to restrict processing
7. The right to object
8. Rights related to automated decision-making and profiling

You may exercise these rights or withdraw your consent at any time with effect for the future by contacting us. If you have any concerns or complaints about how we process your personal information, please reach out to dpo@pbn.org

Children's Information

Our Services are intended for a general audience and are not directed at children. We do not knowingly collect, use, or disclose personal information from individuals under the age of 16 without obtaining prior parental consent. If you are a parent or legal guardian providing such consent, you acknowledge and agree that your child may access and use our Services, and that we may collect, use, and disclose your child's personal information in accordance with this Privacy Policy.